The reports we do not print
Not every session lands. Roughly one in fifteen follow-ups says something along the lines of
"honestly I cannot tell the difference." When that comes back on a build we did, we bring the
clubs in, re-measure against the sheet, and either find our error or admit the change was
smaller than the golfer hoped for.
Two situations produce that answer most often. The first is a golfer whose miss is a motion
problem that equipment was never going to solve. The second is a bag that was already close to
right, where the honest gain from a rebuild is a couple of yards of dispersion and nothing you
would feel. We try hard to spot the second case during the session and say so before anyone
spends money, but we do not catch it every time.