How it runs
Eight stages, and you are present for the first four
Nothing about this is theatre. Each stage exists because skipping it produced a club that missed its target at some point in the last fifteen years.
- In the bay
- 70 to 135 minutes
- On the bench
- 6 to 9 working days
- Follow up
- Four months later
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Measure what you arrived with
Before a ball is struck, the clubs you brought go on the gauges. Length, lie, loft, total mass, swing balance and butt frequency, written down. This is the reference every later number gets compared against, and it is the single most skipped stage in the industry. Without it you have no way to know whether a change helped.
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Baseline strikes with your own club
You warm up and then hit your current club until the pattern settles, usually twelve to eighteen balls. Face tape goes on for the strike map. We are not judging the swing, we are recording where you meet the ball and how repeatably. Everything after this is measured against these numbers, on the same unit, on the same day.
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Isolate one variable at a time
Length, then mass, then profile, then head. One change per comparison. Testing a different head on a different shaft at a different length tells you nothing about which of the three did the work, and that is exactly how most demo days are run. Expect this stage to feel slower and more boring than you were hoping. That is the point.
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Write the target sheet
Together, at the bench, before you leave. Every field gets a target number and a tolerance. You get a copy whether you order anything or not. Golfers who take the sheet elsewhere to have the clubs built are welcome to, and it happens perhaps twice a season without any hard feelings.
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Build to the sheet
Shafts cut from the butt where the profile allows it and from the tip where it does not, hosels cleaned to bare metal, ferrules turned to the head on the lathe, epoxy mixed by weight rather than by eye. Tip weights installed to hit the balance target rather than adjusted afterwards with lead tape.
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Cure, then re-measure
Structural epoxy needs its full cure schedule, and a club measured before that cure will read differently afterwards. So the clubs sit. Then every field on the sheet is measured a second time, on the finished club, and those are the numbers that get printed.
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Tolerance audit by a second person
Tobin measures what Marek built. Any club outside the window goes back rather than forward, and he is allowed to reject the owner's work without discussion. Roughly one club in forty comes back at this stage, most often on swing balance after a grip went on slightly heavier than the spec sheet for that model claimed.
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Handover, then a follow up at four months
You come in, we walk the sheet field by field, and you hit them in the bay before they leave the building. Four months later we send one question: what changed and what did not. That answer goes back into how we fit the next person with a similar pattern.
What we ask of you
Three things, none of them difficult. Turn up warm, because cold muscles produce a pattern that is not yours. Bring the clubs you play rather than the clubs you wish you played. And say out loud when something feels wrong, even if the screen says it is better. A configuration you do not trust will not get swung the same way on the course, and a number that only exists indoors is worthless.
The one thing that genuinely derails a session is arriving straight from a desk with no warm-up. Give yourself twenty minutes on the mat before we start recording, and use them.
What happens if the answer is no equipment
It happens more often than the pricing page implies. Sometimes the honest read on a session is that the clubs are close to right and the miss is coming from somewhere we cannot reach. When that is the read, we say it, we hand you the sheet, and the session fee is the only money that changes hands. Nobody here has a sales target to hit.